Hello I'm
Jasveen
Kaur
Senior Director Sourcing,
Newtimes Group
The Heart of Who We Are
Jasveen Kaur, Global Apparel Sourcing Leader
Born in a small town, I transformed my passion into a profession through determination , Hard Work and Creativity. What began with late-night sketching has grown into a successful career that spans international sourcing and collaborations with global brands. My journey reflects the power of hard work, the guidance of mentors, and a clear vision for turning ideas into reality
25+ Years Experience
The Essence of My Work
Key Expertise

Fashion Design & Merchandising

Global Sourcing & Vendor Development

Product Research & Innovation

Leadership & Mentorship

Sustainability Strategy

AI & Automation Integration
Success Markers
Awards & Achievement
we are passionate about design, and it's not just a job for us it's a way of life
















Legacy in Motion – Our 25-Year Story
Empowering Brands
Creating Impact With Over 25 Years Of Hands-On Expertise in design, sourcing, and production, I’ve built a journey dedicated to transforming ideas into tangible outcomes. Every Brand Collaboration Is Guided By Strategy, Precision, And Vision—Not Guesswork. The results Speak Through The Brands We’ve Partnered With and the product we’ve helped shape
Present
Newtimes Group
Sr. Director – Merchandising
2004-2021
Triburg
Senior Sourcing Leader
2002-2004
Modelama Exports
Product Development Executive
Testimonial
Jasveen Through Their Words
Steve Roth
Senior Executive & Senior Vice President, Global Sourcing
Great team leader. Always knows what's happening with all aspects of the relationship and tracks development through logistics…
Susan Page
Director of Production – Apparel Production Management & Fashion Product Development
I've worked with Jasveen on and off for over 20 years. She brings an element of professionalism that is very enjoyable to work with. She is a great team player with “out of the box” thinking that helps deliver projects on time and on budget. With very limited resources, she has been instrumental in taking us from creative idea to vendor-ready samples.
Michele Dando, MSSCM
Supply Chain Leader – Strategic Growth & Long-term Partnerships
Jasveen is an engaging and collaborative leader. She was key to transitioning our business to her company and cultivating a team to support rapid growth. She is a key thought partner and navigates sourcing and production challenges with ease and strength. Together we grew the business in India from 3 million annually to 14 million within two years.
Deniz Roth
Design and Production Director
I have been working with Jasveen for the last 5 years and she has been a wonderful partner. She is extremely detail-oriented, punctual, creative and a problem solver. She understands her customers well and is dedicated to her job with passion. I can trust her in all aspects and know she will take care of problems. I highly recommend her.
Jessica Shaw
Global Sourcing & Supply Chain Professional
Throughout my time working with Jasveen as my partner at Triburg, I have always known her as a reliable, extremely dedicated and hardworking team player. She anticipates our needs as a client, has strong business acumen and is proactive in finding solutions. She is a knowledgeable and motivated professional who is an invaluable asset to any organization.
Dana Pavia-Dunn
Textiles, Color & Design, Quality & Product Development
Jasveen is a true business professional and a pleasure to work with. She has extensive understanding of garment product development, managing fabric and color development, and coordinating with mills and production facilities. She led people and process while maintaining all my on-time shipping and delivery schedules. I was glad to have her as my liaison in India and hope our paths cross again.
Lauren Zertan
Senior Technical Designer, Summersalt
Jasveen is a fantastic partner in the apparel fashion industry. She has an eye for design while managing production and sourcing. Her broad experience covers many product categories. Her personality and work ethic make her one in a million – the best resource for producing quality products in India.
Keith Gonzales
Creative Director & Brand Strategist – Fashion & Lifestyle
We worked together while I was at EXPRESS. As an agent of New Times, Jasveen and her team diligently listened to our needs from a trend and brand point of view and turned high-level seasonal inspiration into reality. She is lovely to work with and always available to answer any concerns.
Kathleen Hynes
Fabric Research & Product Development – Apparel & Fashion Design
Jasveen understood all our needs and addressed each one immediately and effectively. Her work led to big programs between our companies. She is a pleasure to work with on product development and a very enjoyable person to have coffee with and talk about life. I recommend her to any apparel company looking for a reliable vendor.
Rhonda Todaro
Head of Design, Coldwater Creek
Jasveen is a highly invested team lead who goes above and beyond for her customers. She understands all aspects of the apparel business and hones in on the aesthetic of the brand she represents. She is always positive and results-driven. I highly recommend her services.
Mirabel Gombe
Senior Manager, Technical Design, Tory Burch
Jasveen has been a great partner to work with. She always made sure that all requests were efficiently and properly executed. It has been a pleasure to know her professionally, and she would be an asset to any organization.
Isabella Cedrone
Fabric R&D, Raw Materials & Global Sourcing
Jasveen is an amazing professional and individual. She is always on top of her game and goes above and beyond for her clients. While at Express, she created and managed multiple relationships with mills and factories throughout India. She is extremely knowledgeable, trustworthy and always available to help, no matter the time zone – the best business partner anyone could ask for.
Lisa Messmore (Sauer)
Manager, TQM, Color, Fabric & Wet Processing, Express
Jasveen has been such a strong partner over the years. I admire her work ethic as she is always striving for the best. She is very passionate about her work and ensuring everyone succeeds. Not only is she a great leader, but also a great person. It's been a pleasure to work with her.
Jamie Schisler
Brand Creator, Operational Leader & Strategic Advisor
Jasveen is a talented business professional who was instrumental in building our manufacturing partnership. Our teams experienced great growth over the course of our working relationship, which was a testament to her leadership and communication.
Media Coverage
Across Digital Platforms
NB Excellence Awards 2025 Set to Celebrate Brilliance Across Lifestyle, Hospitality, and Innovation
New Delhi [India], November 21: Every outstanding achievement begins with a story of passion, innovation, and commitment. The NB Excellence Awards 2025 continue that tradition by celebrating the people and brands shaping India's hospitality, lifestyle, and wellness industries. The event will be held on December 19, 2025, at the prestigious Radisson Blu, Dwarka, New Delhi — focusing on hospitality, lifestyle and wellness with an aim to empower SMEs and celebrate innovation.
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